Toyota C-HR Summer escapade tour kicks off

The all-new Toyota C-HR is making its UK debut on a Summer Escapade tour of popular music festivals, providing a public preview of the distinctive coupe-styled SUV.

The tour continues this week at Lakefest in Herefordshire from 11 – 13 August, and will then visit Connect in Edinburgh.

Festival visitors will have the chance to admire and explore the new C-HR inside and out, before entering a pod where they can choose between three different experiences:

  • Scenic Route: This experience will take visitors on a virtual journey through some of the UK’s most beautiful countryside, complete with stunning visuals and relaxing sounds.
  • Seaside Escape: This experience will transport visitors to a sunny beach, where they can enjoy the sounds of waves crashing and the smell of salty air.
  • City Break: This experience will take visitors to a bustling city, where they can see the sights and sounds of a metropolis.

Each experience will be tailored to the specific festival location, and will feature unique food and drink offerings. For example, at Lakefest visitors can enjoy fish and chip-flavoured donuts in the seaside zone, while at Connect they can enjoy a chocolate kebab in the city break zone.

The all-new C-HR is the perfect car for a summer escape, with its stylish design, cutting-edge technology, and electrified driving experience. It’s the perfect car for exploring the countryside, hitting the beach, or taking a city break.

The C-HR Summer Escapade is free to attend and will be open every day of each festival from 11:00 to 17:00.

Features of the All-New Toyota C-HR

  • Sharp, coupe-like styling
  • Eye-catching bi-tone paintwork
  • Refined, premium interior
  • Ambient lighting system with 64 different colour options
  • Latest Toyota Smart Connect+ multimedia system
  • Digital instrument display that can be customized to suit the driver’s preferences
  • 1.8 and 2.0-litre hybrid electric engines
  • New 2.0-litre plug-in hybrid engine