Samsøe Samsøe celebrates heritage and origin in new campaign


Samsøe Samsøe has unveiled its Autumn/Winter 2023 campaign, titled “Voice of the People.” The campaign celebrates the brand’s heritage and origin in a captivating vox pop interview format, shot amidst the enchanting backdrop of Paris, France.

The campaign features Callum Mullin, an intrepid car journalist with a knack for uncovering hidden stories. Mullin takes to the streets of Paris, prodding the public to reveal their knowledge about Denmark and Samsøe Samsøe. This unique approach, brimming with authenticity, ensures that the campaign embodies the genuine voices and perspectives that shape the vibrant Samsøe Samsøe community.

In addition to Mullin, the campaign also features a cast of Samsøe Samsøe’s close community, including stylist Jonathan Hayden, Art-Director Jean Phillipe Phiné, and more. This revolutionary casting choice guarantees an organic representation of the brand’s diverse customers. The brand celebrates the past and collective stories that interlace with the brand’s narrative, emphasising the unity and inclusivity that define its essence.

“Voice of the People” transcends the boundaries of a classic campaign, venturing into the realm of public perception while providing a platform for individuals to share their profound connections and personal experiences with the brand and Denmark. Samsøe Samsøe’s aspiration to foster inclusivity and a sense of belonging is the core of this celebration.

The Autumn/Winter 2023 collection showcased throughout the campaign encapsulates Samsøe Samsøe’s signature Scandinavian Simplicity, laid back tailoring, monochromatic looks, etc. Sticking to what it does best, Samsøe Samsøe delivers an attractive mix of classic cuts revamped in quality materials. The collection is inspired by heritage, and it is the reward of its Scandinavian design sensibilities, a quality that has designated the Danish brand’s full-bodied selections essential to any wardrobe of substance.

The “Voice of the People” campaign is now live on Samsøe Samsøe’s website and social media channels.