London car park transformed into immersive light experience to mark launch of Lexus LBX

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Lexus is transforming an ordinary London underground car park into an extraordinary immersive light display from 21 – 24 September.

The event, taking place next to QPark, 51 Poland Street, W1F 7ND in London’s Soho, celebrates the launch of the all-new LBX, a landmark model for the Lexus brand and its smallest vehicle yet.

The Extraordinary Car Park takes the familiar process of driving into a multi-storey and looking for a space and turns it into an art experience. Guests follow a walking route of discovery through LED arches and canopies of lights. Fields of undulating light bulbs spring into life, triggered by voice activation, and a display of LED batons pulse in rhythm with the viewer’s heartbeats.

A mission to make everyday moments extraordinary is at the heart of the LBX: a hybrid electric car that’s remarkable in design yet practical for daily city driving. The Extraordinary Car Park is one of a series of Lexus LBX pop-up events being held around Europe to bring this concept to life through immersive installations.

To attend free of charge, click here.

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