DREST: The Ultimate Virtual Fashion Playground

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Welcome to the future of fashion… If you’re a fashion enthusiast with a fondness for gaming and technology, or if you simply love exploring new ways to express your style, then we have some exciting news for you.

DREST is an innovative fashion app that is stylishly bridging the gap between augmented reality, gaming, and e-commerce.


What is DREST?

Founded by Lucy Yeomans, former Editor-in-Chief of PORTER magazine, DREST is not just an app; it’s a virtual fashion playground. It allows users to create their own boutique, dress up models in the latest trends from over 200 leading fashion brands including Gucci, Prada, and Stella McCartney, and share their creations on social media platforms. Imagine having the power to style a photoshoot, create a mood board, and shop – all in one place!

Sustainability Meets Style

But there’s more to DREST than just being a fashion game. In an era where sustainability in fashion is not just a trend but a necessity, DREST is making a significant contribution. By using virtual rather than physical clothing, DREST is promoting a more sustainable way to enjoy fashion. It’s a guilt-free way to indulge your passion for fashion, while also being mindful of our planet.

Revolutionising E-commerce

DREST is not just transforming how we interact with fashion; it’s revolutionising e-commerce too. The app allows you to shop the looks you create directly from the platform. This means you can play around with different pieces, see how they come together, and then make a purchase based on your creations. Shopping has never been this interactive and fun!



Tips to Make the Most of DREST

Experiment: Don’t be afraid to mix and match brands, styles, and trends. This is your chance to let your creativity run wild!

Participate in Challenges: DREST offers daily style challenges that are not only fun but also a great way to earn points and improve your ranking.

Share Your Creations: Showcase your style to the world! Share your creations on your social media platforms and interact with other DREST users.

Stay Updated: DREST frequently collaborates with designers and stylists, offering exclusive content. Keep an eye out for these special features.

Shop Responsibly: Remember, the aim is to promote sustainability. So while it’s tempting to buy all the beautiful pieces you style, try to make mindful purchases.


In conclusion, DREST is more than just an app; it’s a game-changer in the fashion industry. It offers an exciting, interactive, and sustainable way for fashion lovers to engage with their favorite brands and trends. So why wait? Step into the future of fashion with DREST and let your style shine in the virtual world!

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